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Pulling the triggers on ‘Behavior’
Influencing Human Behavior. At a fundamental level, that’s what Marketing is all about. Think of any marketing activity – right from the branding that you see, the product/packaging/experience (UI)...
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The 12 Most Viewed Posts of 2012
The following blog posts received the top 12 pageviews at BrandedNoise in 2012. 1. The Power of Imagination. Unleashed 2. The Best Touch Points for Marketing Fabric Conditioners in India 3. Colors 4....
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The New Marketing Mindset
Invention and Innovation could sometimes be polar opposites. Seems counter intuitive, right? But when you read this brilliant piece on Segway, it would seem almost commonsensical. Segway, the article...
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The Stranger Self
Quick Read: Our future selves are strangers to us. For any brand marketer that wants to drive a habit change among people, this could be a million dollar insight. What advise would you give your...
View ArticleOf Similarities and Split Screen
Quick Read: There are ads that try and communicate a message of ‘contrast’ and there are those that communicate ‘similarity’. While the former type of ads ride on a diverse set of story telling...
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